Pricing Art

21 Jun Pricing Art

Posted at 13:58h in Musings by

Plus Edward Winkleman of Plus Ultra has a nice post about pricing art over at his blog.

I whole heartily agree with him. I often tell young artists it’s more important to build a collector base by pricing their work appropriately rather than trying to get the prices they see some of their peers getting. In the long run I believe it will be a strategy that will serve them well.

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4 Comments
  • markdixon.ca
    Posted at 07:35h, 23 June

    I agree, although with some reservations. I commented on Edward Winkleman’s entry so I will not repeat it here.
    I have always priced my work reasonably as often the people I sell to are more art lovers and not art collectors (not that they are mutually exclusive – but art lovers sometimes do not have the means as collectors do).
    Cheers from Montreal,
    Mark
    P.S. Nice blog, this is my first visit.

  • carol es
    Posted at 08:45h, 23 June

    i think the buyers that an artist can round up and the buyers that the gallery system can round up are two different markets entirely. it depends on which pool you are tapped into. and it depends on what pool your gallery is swimming in.

  • Josh
    Posted at 10:37h, 23 June

    I’m all for pricing as low as possible for artists starting out.
    However, some artists use expensive processes or materials that, when combined with the standard 50% gallery cut, mean that to simply break even the artist needs to price work fairly high…

  • Grijsz
    Posted at 16:32h, 23 June

    That is because most Gallerists (those I know) do not understand Art, and go further betting on the wrong horses. Sorry, for the young starting Gallerists, wich do all the work for their admired artists. But in the end, most gallerists see only the blinking Dollars, not if the Art is true. Why that many artists died poor then and now, an idiot who thinks that the today art-market-hype changed…
    Hans